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Hertz Case Study

Driving a connected organization at
Hertz

Within one year of using the Eloops app, Hertz described their app as the "Town Hall” of the company – the app is a sharing hub that is buzzing with engaged employees.

try eloops

Driving a connected organization at
Hertz

Within one year of using the Eloops app, Hertz described their app as the "Town Hall” of the company – the app is a sharing hub that is buzzing with engaged employees.

try eloops

BENEFITS OF USING ELOOPS

With Eloops, Hertz Puts Their Employees in the Driver’s Seat

Here is a summary of what the Hertz franchise serving the whole of Israel has accomplished within the first year of setting up their employee engagement app:

  • 95%

    OF employees downloaded the app WITHIN THE FIRST YEAR

  • 86%

    OF users are active each month

  • 14

    interactions per employee per week

“In less than a month, the app became an organizational social network, which is driven by the organization’s employees and does not depend only on the activities of the HR team that leads it.”

NEEDS & PAINS

Why Hertz needs an employee engagement app

Communicate global company values

Operating more than 500,000 rental stations across 170 countries – Hertz is the largest car rental corporation in the world. They strive to create an experience that emphasizes exceptional customer service, embodying their values of family, services, collaboration, excellence, and creativity.

Connect remote & distributed employees

With 780 employees in Israel, many of whom are remote workers and spread across 45+ different sites, the HR team at Hertz knows that their employees are key to this mission’s success.

Boost performance & profits

“Our role in human resources is to produce such a high level of employee engagement that it will increase output performance as much as possible and maximize company profit.”

SOLUTION

How Hertz achieves their employee engagement goals using Eloops

The team at Hertz is much more engaged since they started using Eloops as a platform for employee engagement in December 2020 – let’s take a look at what they’re doing to keep their employees engaged

Connection

“We connected the different sites and the remote employees in one place. They are staying in the loop, reading communications, sharing awesome moments, recognizing their peers, participating in training and our refer-a-friend campaigns.”

COINS & REWARD STORE

  • Employees are also enjoying the benefits of the virtual reward store. The rewards include rare opportunities to enjoy one-of-a-kind benefits such as lunch with the CEO or to experience ‘a day in the life’ of a C-level executive.

  • “We created a branded coin, Super Coin, and employees  earn Super Coins for different activities and interactions in the app.”

IMPACT

 

  • The HR team says that employees love the app and its unique features. Employee participation has skyrocketed, and everyone is suggesting ideas, participating, and talking about the company and the opportunities.

  • The team feels recognized for their hard work and are being publicly  rewarded by management and by their peers

CONTENT

How Hertz uses content to engage their employees

get to know our teams

Using Eloops forms, team members upload a team photo and answer five questions that help introduce them to the rest of the company. Hertz gives the participants Super Coins, and they get wonderful stories that connect their whole organization.

meet our managers

This content type is used to introduce managers in a fun way, to help employees get to know their personalities better. It helps the company reduce the gap between employees and managers, in a gamified way.

customer thank you messages

A method of incorporating the power of employee recognition, these letters are shared with the team being thanked and beyond, to acknowledge their outstanding work.

training quizzes

Hertz saves time by combining a watch deck with quizzes to speed up parts of their training.

EMPLOYEE INVOLVEMENT PROJECT

Hertz uses Eloops to allow employees to direct and influence the company's focus

Hertz knows that involvement and ability to make big things happen gives the team a sense of significance that keeps employees engaged. So they surveyed their employees, asking what the organization should focus on.

Here are the 2021 planning goals that emerged from the project:

  • An increasing involvement and a sense of belonging
  • Increasing employee satisfaction
  • Improving productivity
  • Strengthening trust in management
  • Focus on processes with significant impact
  • Time-saving
  • To create a sense of hope and action in society

70% of employees participated in the survey

The human resource team led the project and are pleased to report that 70% of the employees participated in the survey. Their input is now actively guiding the entire management group to select areas of focus for the organization.

An Engaged Workforce, United with a Single App

Hertz was able to improve employee engagement and increase the output of their teams to yield remarkable results.

“We were able to free up administrative time for managers by transferring organizational processes to the app, and not for nothing – 80% of employees stated that Eloops helped them to increase their engagement with and participation in organizational processes.”

For Hertz, not only does the Eloops app help speed up administrative processes and save precious time. It also helps make each team member a more valued part of the company. The employee engagement app has become the “organizational backbone” that touches various aspects such as recruitment and company culture, establishes Hertz as an innovative employer, and connects the company through sharing.

“We dreamed, we fulfilled our dream, and now we share. Successfully!” – Hertz
”In less than a month, the app became an organizational social network which is driven by the organization’s employees, and does not depend only on the activities of the HR team in charge”
Yael Barak Prigozin
CHRO

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